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Name of the Game

May/June 2007

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Name of the Game

So Big Game hasn’t been all that big the past few years. That doesn’t mean we’re ready to give it up. The National Football League is trying to trademark the phrase “big game.” Since the term “Super Bowl” is trademarked, you often see ads enticing you to buy a new TV or sofa before the “big game.” Trademarking the term would prevent companies from using it without a license. The NFL says its trademark would have no effect on the fall college game, but Stanford and Cal aren’t taking any chances. The schools may put rivalry aside to work together to oppose the trademark, and the Cardinal is contemplating applying for its own Big Game trademark. No word on whether the NFL has plans to take on former basketball player “Big Game James” Worthy or metal band White Lion, whose third album was entitled Big Game.

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