FARM REPORT

Keypad Cupid

Virtual flirting is hot new pastime.

March/April 2011

Reading time min

Keypad Cupid

Christoph Hitz

A social media outlet launched at Stanford last fall has become a popular new hangout for college students everywhere. LikeALittle, co-founded by Evan Reas, MBA '09, is essentially a virtual flirting site, where users post come-ons and compliments from the anonymity of their smartphone or computer. Let's say a guy is sitting at Tresidder and sees a classmate who is just his type a few tables away. Instead of approaching her and risking rejection, he posts a short note on LikeALittle. If she recognizes herself in his description and responds . . . you get the idea.

Judging by its adoption at more than 400 schools, Reas's invention is LikedALot.

Trending Stories

  1. Return to Sender

    The university

  2. The Rules We Live By—or Don’t

    Culture

  3. Give It a Whirl

    Alumni Community

  4. Algae power; civic values quiz; massive molar

    News

  5. Mom’s the Word

    Health/Wellness

You May Also Like