Go Figure

March/April 2008

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Go Figure

Courtesy Archie McPhee

Jesus. Freud. Einstein. Seth Godin? A bestselling author of business guides like Purple Cow: Transform Your Business by Being Remarkable and Meatball Sundae: Is Your Marketing out of Sync?, Godin, MBA ’84, joins the ranks of icons immortalized in plastic by Seattle-based purveyor of “strange unexplainable objects” Archie McPhee. The 5 3/8-inch likeness features a purple tie and mismatched socks, and comes with a book of marketing advice. All proceeds from sales go to the Acumen Fund, but how does the marketing maven feel about becoming the product? Says Godin: “I just hope I outsell the librarian action figure. Surely I can beat the librarian . . .”

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