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Credit cards in the average American's wallet: 6.5
Median individual credit card debt: $6,600
Malls and shopping centers in the United States: 48,695
Annual sales per square foot at Stanford Shopping Center: $700
Average amount spent on holiday gifts for family, friends and co-workers in 2007: $619.51
Average amount spent on oneself during the 2007 holiday season: $106.67
Years the Stanford Bookstore has offered its “holiday cow” promotion: 18
Number of stuffed cows given away to shoppers last year: 3,832
Sources: CardTrak; International Council of Shopping Centers; National Retail Federation; Stanford Bookstore
